Christian Longé, Web Developer, discusses the importance of social media, having a strong web presence and how Fuel sometimes transforms into a madhouse with little warning.
I started working at Fuel in December of 2015. Fuel had recently purchased an old Ford dealership in the heart of downtown Camas, not far from where I lived at the time. I remember watching the building get remodeled and wondering about Fuel. When I learned they had a web team, I waited for an opening and applied.
It was only after I was hired that I learned that, in addition to being a short commute and an awesome office space, they’re also a great company to work for. They really care about their members and their team.
2. What does your day-to-day work look like?
I manage Fuel’s web team, which builds custom audiology- and ENT-focused websites for practices across the country. Last year we built 52 new websites, and we manage about 200 websites total, so there’s a lot to do! Each site takes between 100 and 200 hours of time in the initial build, and then we do ongoing maintenance and updates to keep things secure and help our members effectively market and grow their practices. I oversee a team of web developers, web designers and our web project manager and train them to ensure best practices are implemented across all our sites.
In addition, I’m part of planning initiatives to improve our process. Two years ago, myself and a few other team members advocated strongly to increase ADA compliance on our websites. I’m proud to say that as of 2020, every new Fuel website is 100% ADA compliant. That’s a big milestone that I’m proud of, and it’s rare in our industry.
3. Fun fact
Prior to coming to work at Fuel, I worked as a freelance designer for seven years building websites and apps in the publishing, real estate and financial services industries. A few of my apps reached over 5 million cumulative users. It was amazing to reach so many people with something so simple and a great learning experience to run a server and optimize code that processed 30 requests a second. I learned a lot of skills in that time that I get to leverage for improving our member’s websites at Fuel.
4. An amusing experience you’ve encountered while working at Fuel
At Fuel most of us have dart guns, not quite sure why. Every once in a while, the office transforms from a calm and productive workhouse to a shooting, dodging, ducking, laughing madhouse of flying foam darts.
One day J, I will get you when you least expect it. Pow!
5. Any closing advice?
For local businesses like medical practices, word of mouth will always be the most important source of new patients. In today’s world, that includes social media and Google reviews. If you do your best to create a positive experience for patients, they will share that, and it will generate positive reviews. The number two factor for new patients is your web presence. Your website, SEO presence, local listings on sites like Google Maps and Yelp, and your activity on social media all impact that online presence.
Both areas require a consistent stream of time and effort to keep healthy. If you invest in your patient experience and web presence, your business will reap the rewards.