Marketing is complex, and requires a thorough understanding of the many different channels available. If you aren’t taking advantage of every opportunity available, you are missing out on potential revenue. Our marketing specialists will take a look at all facets of your operation and develop a strategy for growing your practice. From strategic planning using proven strategies, to practical execution and results tracking, Fuel Medical will help make your marketing work for you.
An “Inside-Out” Approach
We take an “inside-out” approach to marketing, starting within your practice to ensure you are retaining existing patients and fully leveraging every opportunity. It’s important for each patient to know about all of the services offered at your practice. Once we have educated them, we’ll look beyond your current patient base and identify ways to broaden your reach.
Establishing Your Brand
Our focus will remain on establishing your brand. We’ll start by helping you define your Unique Value Proposition – what sets you apart from your competitors and entices patients to choose your practice over others. Whether reaching out to your current patients, promoting a new service, or launching a social media campaign, the underlying message needs to ultimately convey both the variety of services you offer and the quality of care you provide. Just as no two practices are identical, marketing plans and fulfillment strategies should be tailored to your Unique Value Proposition. At Fuel we understand the importance of that and pride ourselves on offering more custom design services than anyone else in the industry.
Comprehensive Annual Planning & Budgeting
Knowing where and when to spend your marketing dollars is a crucial component of a successful marketing plan. Our financial experts will work with you to help develop a budget based on where you are now, where you want to be in the future and the most financially efficient way of getting there. Annual planning takes guesswork out of the equation, and enables you to allocate your funds toward the resources that will give you the most bang for your buck.
Full Service In-House Ad Agency
Fuel has invested in a talented team of individuals who work together to ensure your practice has all the collateral necessary for successful growth. Our in-house ad agency will work directly with you in all aspects of your business, from your logo to your branding, to ensure a consistent custom message across the board. Whether you’re looking for business cards, brochures, posters, direct mail pieces or other printing needs, we’ve got you covered.
Complete Market-Demographic Analysis
Gearing your marketing resources toward the proper demographic is essential if you want your message to be received by its intended target. We’ll provide you with a complete demographic analysis of your market and will make recommendations to help you determine the best way to reach the audience you need in order to fuel your growth.
Digital & Traditional Strategies
Nowadays, a successful marketing plan relies on a two-pronged approach utilizing both digital and traditional strategies. When integrated successfully, the two complement each other; we’ll show you how social media can reinforce the message established in your traditional marketing strategy (print/radio/etc.) and turn your patients into fans.