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The Value of Training Front Office Staff on Account Collections
As the evolving reimbursement landscape increases patients’ financial obligations, your organization is at a greater risk of bad debt and decreased patient satisfaction. More and more patients are signing up for high-deductible plans, so it is critical you have strong account collection practices to maximize revenue. And with the average US physician spending one-sixth of…
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Professional Development in University Audiology Clinics
Enriching professional development experiences are a constant practice of informed, growth-minded professionals. And, because of the educational focus in academia, professional development has a unique significance in university clinics. Since universities train future doctors of audiology who will practice for the next three decades or more, universities must be current, forward-looking and knowledgeable about the…
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Reach Your Audience: A Formula for Patient, Peer and Staff Presentations
For many, stepping in front of a crowd to speak is about as appealing as stepping in front of a speeding freight train, yet if you can whip those nerves into submission, it can be an enjoyable and exciting experience. The reason I know this is, it wasn’t that long ago that I had a…
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Leveraging the Waiting Room Audience
When a patient walks into your office, they’re focused on one thing; seeing the doctor to get a solution for their ailment as quickly as possible. While your goal is to make that a smooth process to achieve the best patient outcome, it will likely take longer than you or the patient would like. Take…
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The Benefits of Content vs. Traditional Marketing
What is Content Marketing? Content marketing is a specific marketing approach that focuses on creating and distributing relevant and consistent content throughout a business’ digital properties to attract a new audience and maintain an existing one. Whereas in traditional marketing content may play a role as part of a sales pitch, content plays the primary…
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How to Build a Brand
As a business owner, branding is an important part of how you will market your practice to potential patients and partnering health care providers. Your brand should be incorporated into everything you do (e.g., your logo, training materials for new employees, marketing materials and more). But how do you define your brand? Branding exercises are…
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Tailor-Made Physician Outreach for University Audiology Clinics
Your Most Promising Referral Source When your primary care physician (PCP) tells you, “you need to see a specialist,” who do you ask for a recommendation? – Probably the doctor in front of you. Patients with hearing difficulties are no different. Marke Trak IX, a survey of 17,000 households, tells us the majority of people…
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Holiday Gift Guide for People with Hearing Loss
The holidays are here! You may have already ventured out on one or two shopping trips to buy presents for your family and friends. It can be tough finding the perfect presents for your loved ones, but shopping for someone who has hearing loss can make shopping extra difficult. Here are some tips to find…
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Remote Programming via Telemedicine Approved for Cochlear Implants
Telemedicine appears to be gaining some traction within audiology circles, as the U.S. Food and Drug Administration approved a remote feature for follow-up programming sessions for the Nucleus Cochlear Implant System on November 17. The remote programming feature is indicated for patients who have had six months of experience with their cochlear implant sound processor…
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Elements of Successful Growth Strategies
As marketing professionals, we are often asked, What works? What’s the hottest trend? What will get the phone to ring? While marketing should not be a one-size-fits-all approach, there are elements that, if thoughtfully implemented, will help you create a successful strategy. First, it’s important to diversify and balance the source of your patients. They…
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