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Fuel COVID-19 Resource Center: Helping you get the answers you need. View Resources

Below is an overview of some physician outreach ideas. Your Marketing Project Manager and Regional Manager are available to assist you in implementing a physician referral program. If you would like a copy of Fuel’s Physician Outreach Guide, please contact your Marketing Project Manager.

Outreach Programs

  • Hearing Conservation Partner Program (HCPP): includes complimentary earplugs and educational materials on hearing conservation set out in physician offices for patients to take.
  • Custom Earmold Program: special offer through Westone for local physicians when they stop by for a tour of your practice.
  • Open House: Plan an open house during the late afternoon/early evening when physicians have time to drop by. Include refreshments, office tours, demonstrations of new technology.
  • Lunch & Learns: Take lunch to a physician’s office or set one up at your practice. Offer a short presentation and office tour.

Office Visits/Leave Behinds

  • Promotional Items: pens, coffee mugs, sticky notes, treats (seasonal or branded) – along with a handwritten thank you card.
  • Presentation Folder with practice information that could include referral pads, hearing loss info sheet, practice brochure/bios, custom earmold offer.
  • Monthly themed flyers: Create an annual calendar with various topics to keep physicians engaged and your practice top of mind throughout the year.

Mailers

Mailers can be sent to a list of physicians you have compiled and/or combined with a purchased list of area physicians.

  • Newsletters: Two- or four-page; include hearing loss facts, practice information (send out quarterly).
  • Letter/Card: listing services and areas of expertise.
  • Brochure/Flyer: facts about hearing loss (or other services).