{"id":11800,"date":"2023-06-27T15:20:31","date_gmt":"2023-06-27T22:20:31","guid":{"rendered":"https:\/\/fuelmedical.com\/?p=11800"},"modified":"2023-09-28T10:21:44","modified_gmt":"2023-09-28T17:21:44","slug":"attracting-candidates-through-personal-interactions","status":"publish","type":"post","link":"https:\/\/fuelmedical.com\/attracting-candidates-through-personal-interactions\/","title":{"rendered":"Attracting Candidates Through Personal Interactions"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Attracting and Retaining Staff in a Competitive Job Market<\/h2>\n\n\n\n<p><em>At the beginning of January 2023, the unemployment rate was 3.5%. We haven\u2019t seen a rate this low in over 50 years. It\u2019s excellent news for the economy, but those of us trying to attract and retain staff are concerned because we\u2019re currently facing a low-employment market. To compound this issue, there\u2019s stiff competition to attract a smaller pool of candidates.<\/em><\/p>\n\n\n\n<p><em>In this battle for talent, Ask Fuel First answers a question: <strong>How can we differentiate ourselves to attract and retain candidates?<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ask Fuel First - Recruiting through Personal Interactions\" src=\"https:\/\/player.vimeo.com\/video\/833817941?h=948eaf840b&amp;dnt=1&amp;app_id=122963\" width=\"1400\" height=\"788\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Words Matter: The Difference Between Recruitment and Attraction<\/h2>\n\n\n\n<p>Suppose you\u2019re about to ask someone out on a date. Would you say you were \u201crecruiting someone for\u201d a relationship or \u201cattracting someone to\u201d a relationship? They both have the same goal of starting a relationship, yet each phrase evokes a different emotion. Lou Radja, a Portland-based speaker, points out that \u201cno one wants to be recruited, but we do want to be attracted to or be considered attractive for something special\u201d(Nepom 2020). In this low-employment, high-competition market, our focus on finding new talent should be to attract candidates to start a working relationship with the hiring practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making It Personal Counts<\/h2>\n\n\n\n<p>Everyone wants to feel enthusiastic about an opportunity. And personal interactions take that enthusiasm to the next level. That\u2019s especially true for job candidates. They want to know who they\u2019ll be working with and how they\u2019ll benefit from the experience or, in this case, the new position. Be intentional about taking their initial enthusiasm and building the foundation of a relationship through personal interactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Personal Pitch<\/h2>\n\n\n\n<p>An essential element in this equation is considering the job opportunity\u2019s attractiveness. But how can you explain why this job is attractive to candidates? The answer is to develop a compelling personal pitch. Using the correct vocabulary to explain why this opportunity is attractive and how it will benefit the candidate elevates your hiring process.<\/p>\n\n\n\n<p>A personal pitch, or an elevator pitch, is a quick overview of why working at your practice is worthwhile. You only have about a minute to plant the seed of enthusiasm in the mind of someone seeking a job, so it\u2019s important that you create a concise yet convincing pitch. Focus on three key messages you want someone to remember: 1) highlights of the practice, 2) highlights of the position and 3) a call to action.<\/p>\n\n\n\n<p>The purpose of the pitch is to attract a candidate, so <strong>make sure<\/strong> <strong>your key messaging is about them, not you.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Messaging<\/h2>\n\n\n\n<p>Start your personal pitch by <strong>highlighting the practice<\/strong>. Ask yourself the following questions to create this introductory message:<\/p>\n\n\n\n<ul>\n<li>\u201cWhat would make this candidate want to work at this practice?\u201d<\/li>\n\n\n\n<li>\u201cWhat\u2019s different about our practice that could be alluring to a candidate?\u201d<\/li>\n\n\n\n<li>\u201cWhy would a candidate like working at our practice?\u201d<\/li>\n<\/ul>\n\n\n\n<p>Some examples include the following:<\/p>\n\n\n\n<ul>\n<li>\u201cBend ENT<sup>1<\/sup> provides ENT and audiology services in Bend, Oregon. You would be part of a team that works hard and plays harder together.\u201d<\/li>\n\n\n\n<li>\u201cBend ENT provides ENT and audiology services in Bend, Oregon. You would join an award-winning team known for their excellence in providing a meaningful experience for their patients.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Next, <strong>highlight the position<\/strong> so the candidate will be interested in hearing more. Ask yourself the following questions to brainstorm ideas for this key message:<\/p>\n\n\n\n<ul>\n<li>\u201cWhy would someone want to work in this position?\u201d<\/li>\n\n\n\n<li>\u201cHow is this position beneficial to a candidate?\u201d<\/li>\n\n\n\n<li>\u201cHow can an employee grow in this position?\u201d<\/li>\n<\/ul>\n\n\n\n<p>Some examples include the following:<\/p>\n\n\n\n<ul>\n<li>\u201cIn this position, you would have the opportunity to make a difference in patients\u2019 lives.\u201d<\/li>\n\n\n\n<li>\u201cFlexibility is part of this position. You can choose if you want to work on-site or remotely.\u201d<\/li>\n\n\n\n<li>\u201cThis position is often a stepping stone to future leadership roles.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Finish your personal pitch with <strong>a call to action<\/strong>. This is important because it informs the candidate of their next step. To prepare, ask yourself, \u201cWhat do I want the candidate to do following this conversation?\u201d The answer may be that you want to engage them in a deeper conversation, so you\u2019ll decide on an appropriate question to start that discussion. Some examples include the following:<\/p>\n\n\n\n<ul>\n<li>\u201cWhen can we schedule a call to discuss the position more?\u201d<\/li>\n\n\n\n<li>\u201cHere\u2019s the job description so we can review it together.\u201d<\/li>\n\n\n\n<li>\u201cWhat would you like to know about this position?\u201d<\/li>\n<\/ul>\n\n\n\n<p>The overall personal pitch might sound like the following:<\/p>\n\n\n\n<p><em>\u201cBend ENT provides ENT and audiology services in Bend, Oregon. You would join an award-winning team known for excellence in providing a meaningful experience for their patients. If you\u2019re interested in growing with the practice, the assistant front office position is often a stepping stone to other leadership roles. What would you like to know about this position?\u201d<\/em><\/p>\n\n\n\n<p>Your personal pitch will differ from our examples and your competitors because your practice is unique. The vocabulary that you\u2019ll use should highlight the best aspects of the practice and the unfilled position. By making each experience with a candidate personalized, you\u2019re building the foundation for a long-term working relationship.<\/p>\n\n\n\n<p><em><sup>1<\/sup> Bend ENT is a fictional practice used to provide examples.<\/em><\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>Aden Nepom. 6 August 2020. &#8220;The Changed Podcast &#8211; Lou Radja&#8221; [Video]. YouTube. <a href=\"https:\/\/www.youtube.com\/watch?v=bcxMccUlCTw\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=bcxMccUlCTw<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attracting and Retaining Staff in a Competitive Job Market At the beginning of January 2023, the unemployment rate was 3.5%. We haven\u2019t seen a rate this low in over 50 years. It\u2019s excellent news for the economy, but those of us trying to attract and retain staff are concerned because we\u2019re currently facing a low-employment&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","header_content":"","schema":"","fname":"","lname":"","credentials":"","position":"","tenure":"","department":"","location":"","apply_url":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[118,114],"tags":[],"article_type":[12],"_links":{"self":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/11800"}],"collection":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/comments?post=11800"}],"version-history":[{"count":2,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/11800\/revisions"}],"predecessor-version":[{"id":11818,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/11800\/revisions\/11818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media\/11817"}],"wp:attachment":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media?parent=11800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/categories?post=11800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/tags?post=11800"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/article_type?post=11800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}