{"id":11804,"date":"2023-06-27T15:20:01","date_gmt":"2023-06-27T22:20:01","guid":{"rendered":"https:\/\/fuelmedical.com\/?p=11804"},"modified":"2023-09-28T10:21:46","modified_gmt":"2023-09-28T17:21:46","slug":"leveraging-linkedin-in-recruitment","status":"publish","type":"post","link":"https:\/\/fuelmedical.com\/leveraging-linkedin-in-recruitment\/","title":{"rendered":"Leveraging LinkedIn in Recruitment"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Attracting and Retaining Staff in a Competitive Job Market<\/h2>\n\n\n\n<p><em>It\u2019s been over 50 years since the labor shortage has been this acute. Standard recruitment practices aren\u2019t as effective as we need them to be in this highly competitive market. Competing against other recruiters means developing different strategies to attract talent. One such strategy incorporates using social media for recruiting purposes.<\/em><\/p>\n\n\n\n<p><em>Ask Fuel First answers a question: <strong>How can we leverage marketing tools, such as LinkedIn, to help us attract and retain staff?<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ask Fuel First - Leveraging LinkedIn for Recruiting\" src=\"https:\/\/player.vimeo.com\/video\/833817214?h=74106ee36f&amp;dnt=1&amp;app_id=122963\" width=\"1400\" height=\"788\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The HR Evolution<\/h2>\n\n\n\n<p>Historically, HR departments maintained personnel by record keeping, ensuring compliance and managing benefits packages. Over the years, HR departments have changed their strategies to focus on employee engagement and cultivating the company\u2019s culture, encouraging employees to stay longer (Gulati, 2020). In the past five years, we\u2019ve seen even more changes as HR departments have begun to embrace technology. More specifically, HR leaders are using social media as a marketing tool to attract new talent and keep employees engaged in their jobs and the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Marketing<\/h2>\n\n\n\n<p>Social media has changed how people find work. Gone are the days when people searched through a newspaper\u2019s classified ads for a job. Today, they\u2019re searching online. According to Brian Halligan, Founder of Hubspot, a leading customer relationship and marketing software platform, to grow your business, you need to match how you market your products with how customers learn about and shop for products (Wayshak, 2014).<\/p>\n\n\n\n<p>For those of us looking for new talent, that means we need to market our jobs in places where job seekers frequent. And right now, that means LinkedIn, the most commonly used professional networking tool. This is what we call social marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why LinkedIn?<\/h2>\n\n\n\n<p>Recruiting is a numbers game, so the more people who see your job opening, the better the chances that they will tell a friend, who tells another friend, etc., about that job. LinkedIn is all about numbers. Well, the number of connections and followers, to be precise.<\/p>\n\n\n\n<p>If you write a post about a job opening on LinkedIn, all your connections will see that opening. Realistically, that could be anywhere from a few dozen to a thousand people (we\u2019re not talking about the Simon Sinek\u2019s of the world who have over 2 million followers).<\/p>\n\n\n\n<p>If you ask every employee in your practice to like or share that post, then the number of people who see that post grows exponentially. The chances that the right candidate will see your job posting increases.<\/p>\n\n\n\n<p>As more people realize the importance of career networking, you\u2019ll eventually have even more reach when searching for new talent. Career counselors from high schools to universities regularly recommend that students create a LinkedIn profile to access professionals who may be instrumental in their career development. We know this trend is continuing to grow.<\/p>\n\n\n\n<p>Even though we believe that LinkedIn is a critical part of the recruitment process, Fuel Medical also uses other recruiting strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other Ways We Find Talent<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/06\/marketing_pathways-1280x1151.png\" alt=\"\" class=\"wp-image-11807\" width=\"720\" height=\"647\" srcset=\"https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/06\/marketing_pathways-1280x1151.png 1280w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/06\/marketing_pathways-768x691.png 768w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/06\/marketing_pathways-1536x1381.png 1536w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/06\/marketing_pathways.png 1688w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>At Fuel Medical, we utilize six recruiting pathways. They include the following:<\/p>\n\n\n\n<ul>\n<li><strong>Database: <\/strong>Build a database of candidates by looking at the list of licensed professionals in your state. Those lists are often free or are available for a nominal fee.<\/li>\n\n\n\n<li><strong>Internal Marketing: <\/strong>List your open positions on the Careers page of your website.<\/li>\n\n\n\n<li><strong>External Marketing: <\/strong>Check if your job advertisement is compelling. Does it mirror your practice\u2019s energy, or is it just a list of tasks? This is your opportunity to showcase all the practice has to offer.<\/li>\n\n\n\n<li><strong>Referrals: <\/strong>Establish an Employee Referral program to encourage employees to refer their friends for open positions.<\/li>\n\n\n\n<li><strong>Outreach: <\/strong>Send holiday cards to individuals in other medical offices to build relationships among the audiology and ENT communities. Those individuals may contact you if they seek a new job.<\/li>\n\n\n\n<li><strong>Digital\/Social: <\/strong>Create Facebook and LinkedIn pages for your practice. And then post relevant and exciting information to build a following.<\/li>\n<\/ul>\n\n\n\n<p>In general, implementing multiple strategies to attract new talent works best. We hope that by using our suggested mix of digital and traditional marketing, including LinkedIn, you\u2019ll be able to reach more people, build a strong pool of candidates and more easily fill critical positions at your practice.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>Gulati, R. (14 July 2020). How HR has changed over the last 5 years. <em>LinkedIn Pulse<\/em>. Retrieved 5 May 2023 online at <a href=\"https:\/\/www.linkedin.com\/pulse\/how-hr-has-changed-over-last-5-years-rajan-gulati?trk=public_profile_article_view\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/pulse\/how-hr-has-changed-over-last-5-years-rajan-gulati?trk=public_profile_article_view<\/a><\/p>\n\n\n\n<p>Wayshak, M. (2014). The new approach to get customers banging on your door. <em>Entrepreneur<\/em>. Retrieved 5 May 2023 online at https:\/\/www.entrepreneur.com\/growing-a-business\/the-new-approach-to-get-customers-banging-on-your-door\/233562<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attracting and Retaining Staff in a Competitive Job Market It\u2019s been over 50 years since the labor shortage has been this acute. Standard recruitment practices aren\u2019t as effective as we need them to be in this highly competitive market. Competing against other recruiters means developing different strategies to attract talent. One such strategy incorporates using&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","header_content":"","schema":"","fname":"","lname":"","credentials":"","position":"","tenure":"","department":"","location":"","apply_url":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[118,114],"tags":[],"article_type":[12],"_links":{"self":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/11804"}],"collection":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/comments?post=11804"}],"version-history":[{"count":12,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/11804\/revisions"}],"predecessor-version":[{"id":12096,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/11804\/revisions\/12096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media\/11814"}],"wp:attachment":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media?parent=11804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/categories?post=11804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/tags?post=11804"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/article_type?post=11804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}