{"id":12036,"date":"2023-08-31T14:12:09","date_gmt":"2023-08-31T21:12:09","guid":{"rendered":"https:\/\/fuelmedical.com\/?p=12036"},"modified":"2023-09-28T10:20:59","modified_gmt":"2023-09-28T17:20:59","slug":"video-creation-basics-setting-you-up-for-success","status":"publish","type":"post","link":"https:\/\/fuelmedical.com\/video-creation-basics-setting-you-up-for-success\/","title":{"rendered":"Video Creation Basics: Setting You Up for Success"},"content":{"rendered":"\n<p><em>Producing and sharing videos is increasingly important as you strive to create an exceptional patient experience. The pandemic led to a 215% increase in online media consumption in the U.S., and recent statistics show people spent an average of 17 hours per week watching videos online (Bump, 2023). Videos build trust and can be used to promote and market your products or services, increase engagement on your digital and social channels and educate current and prospective patients.<\/em><\/p>\n\n\n\n<p><em>For this month\u2019s Ask Fuel First content, we\u2019re answering the following question: <strong>How can you set up your practice for success with video creation?<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ask Fuel First - Leveraging Video Marketing\" src=\"https:\/\/player.vimeo.com\/video\/859892715?app_id=122963\" width=\"1400\" height=\"788\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Video creation takes time, but it\u2019s worth it as they have a tremendous impact on supporting your brand. In fact, video content is twice as likely to be shared compared to any other type of content. And when viewers watch a video, they retain 95% of the message (McCormick, 2022). This starkly differs from the 10% retention rate for those reading the same information in a text format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Started Creating Videos for Your Practice<\/h2>\n\n\n\n<p>Creating marketing videos for your practice isn\u2019t difficult if you have a plan. We\u2019ve outlined seven steps to help you get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Develop a Strategy<\/h3>\n\n\n\n<p>Consumers today are interested in a wide variety of videos, including how-to and explainer videos. They\u2019re also interested in videos specific to health concerns they might be having. You have countless options to build that trust by establishing a more direct, emotional connection with your patients by using content such as onboarding, knowledge-based, meet-the-team and patient story videos.<\/p>\n\n\n\n<p>According to the 2023 <a href=\"https:\/\/blog.hubspot.com\/cs\/c\/?cta_guid=d444332d-99c3-46b6-ac01-44f626f7fe17&amp;signature=AAH58kE61g0ikINHCPaZJKFNnNFcazTnqA&amp;pageId=3218935818&amp;placement_guid=c952e79e-717e-483d-8caa-262b4be0671f&amp;click=5e68d16c-7d89-4d18-80ab-7135b68cf32c&amp;hsutk=af8dffdb3621795ed604385c05d71efb&amp;canon=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fvideo-marketing-statistics&amp;portal_id=53&amp;redirect_url=APefjpFDbjOKIqUHFVjka-eBfbLknS1DxbmK59bdQb6mf5p0J4H5mmxCJ6g-H-1vfRryDMtcBxbDlsTQ-BykMmKnZzP898AYISLg0O4ggOfHOp0HBi8IfSlCMztpdUd-d_2czc3GUALqPFzvmtPwdhnMZ-1E8l37I9y0Fy_sl0g21y-BwBlADdQ&amp;hubs_signup-url=blog.hubspot.com\/marketing\/video-marketing-statistics&amp;hubs_signup-cta=cta_button&amp;hubs_post=blog.hubspot.com\/marketing\/video-marketing-statistics&amp;__hstc=20629287.af8dffdb3621795ed604385c05d71efb.1687801689531.1687801689531.1687801689531.1&amp;__hssc=20629287.1.1687801689532&amp;__hsfp=1261619169&amp;contentType=blog-post\" target=\"_blank\" rel=\"noreferrer noopener\">Video Marketing Trends Report<\/a>, the three most important factors for creating compelling video content are capturing viewers\u2019 attention in the first few seconds, effectively promoting videos and keeping videos concise. Before you begin, determine the type of videos you want to create, who your audience will be and how and where they will be viewed. This will help you determine the right content for your audience and where to promote it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Craft Your Messaging<\/h3>\n\n\n\n<p>Writing for \u201ctalking\u201d differs from writing for \u201creading,\u201d so keep sentences short and avoid using complex sentence structures. Be clear, concise and conversational. In the beginning, introduce yourself and the purpose of the video. And at the end, be sure to end with your call to action\u2014the action you want the viewer to take when the video ends.<\/p>\n\n\n\n<p>The length of your video will depend on its goal and purpose, but most should stay between 30 seconds and three minutes. When it comes to social media, short videos are best.<\/p>\n\n\n\n<p>Remember that authenticity is key when scripting and preparing for your video presentations. Be genuine, natural and confident in your delivery. Practice your script beforehand and consider using bullet points or key talking points to ensure you convey your message effectively without sounding scripted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Prepare the Presenter<\/h3>\n\n\n\n<p>When it comes to appearance, avoid anything distracting. Solid clothing colors are best, but avoid red, white or black, although accents in these shades are acceptable. Avoid small checks, thin stripes and herringbone patterns. Be sure clothing is ironed and fits properly. Keep jewelry to a minimum and avoid anything shiny or noisy. Ensure that eyeglasses are free of fingerprints and smudges; remove them if possible to prevent glare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Production Setup<\/h3>\n\n\n\n<p>For the production setup, you\u2019ll need a tripod with a camera\/phone mount compatible with the device you are using to record. Natural lighting is ideal, but if unavailable, invest in affordable lighting equipment, like a ring light (see image 1: Ring Light in Use) or a softbox light kit. Use a microphone compatible with your device to ensure clear and professional audio quality (see image 2: Lapel Microphone). You can purchase a vlogging kit online that includes a tripod, lights, microphones and phone\/tablet mounts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1340589347-1280x854.jpg\" alt=\"\" class=\"wp-image-12033\" srcset=\"https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1340589347-1280x854.jpg 1280w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1340589347-768x512.jpg 768w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1340589347-1536x1025.jpg 1536w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1340589347-scaled.jpg 2048w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\"><em>Image 1: Ring Light in Use<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1280\" height=\"1920\" src=\"https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1293659663-1280x1920.jpg\" alt=\"\" class=\"wp-image-12028\" srcset=\"https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1293659663-1280x1920.jpg 1280w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1293659663-768x1152.jpg 768w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1293659663-1024x1536.jpg 1024w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-1293659663-scaled.jpg 1365w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\"><em>Image 2: Lapel Microphone<\/em><\/figcaption><\/figure>\n\n\n\n<p>Choose a quiet location and make sure the background is clutter-free (see image 3: Recording Background and Set Up). If you\u2019re using a phone, flip it horizontally to create the best possible viewing experience. As you set up the shot, check to make sure you&#8217;re at the center with your eyes positioned on or near the top third of the frame.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-653160344-1280x853.jpg\" alt=\"\" class=\"wp-image-12040\" srcset=\"https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-653160344-1280x853.jpg 1280w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-653160344-768x512.jpg 768w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-653160344-1536x1024.jpg 1536w, https:\/\/fuelmedical.com\/wp-content\/uploads\/2023\/08\/istock-653160344-scaled.jpg 2048w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\"><em>Image 3: Recording Background and Set Up<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Editing<\/h3>\n\n\n\n<p>Various user-friendly editing software options are available for both computers and mobile devices. You can trim unnecessary footage, add captions or subtitles, incorporate graphics or text overlays and enhance the overall visual appeal of your videos. Aim for a concise and engaging final product that aligns with your video marketing strategy and resonates with your target audience.<\/p>\n\n\n\n<p>You don\u2019t need to purchase editing software as there are several free options available, such as the following:<\/p>\n\n\n\n<ul>\n<li>iMovie is available for Apple\u00ae users.<\/li>\n\n\n\n<li>Quick is available for Android\u2122 users.<\/li>\n\n\n\n<li>Microsoft Video\/Clipchamp or VSDC is available for PC users.<\/li>\n<\/ul>\n\n\n\n<p>Closed captioning is required for accessibility. You need to manually add it when editing your video or use the captioning function when uploading the videos to the hosting platform (see the next section for more details).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Hosting Platforms<\/h3>\n\n\n\n<p>YouTube is the largest video hosting platform, the second largest search engine behind Google and the most visited website globally. It\u2019s also free to upload your videos to YouTube and optimize them for search. You can create channels or libraries and embed the videos on your website. When you add titles and descriptions, use consumer-friendly language that also includes common search terms. Other popular platforms include Vimeo\u00ae and Wistia. Consider your distribution channels and the platform\u2019s features, such as customization options, analytics and privacy settings, to determine the best fit for your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Share Your Videos<\/h3>\n\n\n\n<p>Once your videos are ready, it\u2019s time to promote and share them. Utilize your website, social media platforms, email and even your waiting room TV monitors to showcase your videos. Encourage viewers to engage by liking, sharing and commenting on your videos and actively responding to their feedback or questions.<\/p>\n\n\n\n<p>For example, check out Fuel Medical\u2019s LinkedIn post recapping our symposium activities.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2023 Fuel Symposium - San Diego\" src=\"https:\/\/player.vimeo.com\/video\/836706091?h=11ab8d2d71&amp;app_id=122963\" width=\"1400\" height=\"788\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Moving Forward With Video Marketing<\/h2>\n\n\n\n<p>Creating marketing videos is a continuous process of learning and improvement. Analyze the performance of your videos using analytics provided by your hosting platform. Pay attention to engagement metrics, such as views, likes, comments and shares, to gauge the effectiveness of your content and make adjustments as needed. We\u2019ve included links to additional references below, such as how to produce videos from an audiology perspective, take professional photos, build connections with patients through videos and more.<\/p>\n\n\n\n<p>People prefer personality over perfection, so be relatable and don\u2019t worry if you make a mistake. We know that seeing yourself on video might make you feel self-conscious, but we promise that it\u2019ll get easier the more you do it.<\/p>\n\n\n\n<p>Plenty of people aren\u2019t comfortable creating marketing videos in the beginning, but they get used to the process with time and practice. But don\u2019t forget Fuel Medical is here to answer questions and offer suggestions as you go through the process. Reach out to your regional team for more information.<\/p>\n\n\n\n<p><strong><u>Additional Resources<\/u><\/strong><\/p>\n\n\n\n<p><strong>Video Production for the Audiologist<\/strong>&nbsp;<\/p>\n\n\n\n<p>A webinar by Fuel Medical\u2019s own Dr. Rose DuLude and Kelly O\u2019Keefe<br><a href=\"https:\/\/covid-19.fuelmedical.com\/webinar\/session-4-video-production-for-the-audiologist\/\">https:\/\/covid-19.fuelmedical.com\/webinar\/session-4-video-production-for-the-audiologist\/<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Best Practices for Healthcare Website Photography<\/strong><\/p>\n\n\n\n<p>Katie Fennelly, Fuel Medical\u2019s Digital Project Manager, shares tips for creating professional photos.<a href=\"https:\/\/fuelmedical.com\/what-are-the-best-practices-for-healthcare-website-photography\/\">https:\/\/fuelmedical.com\/what-are-the-best-practices-for-healthcare-website-photography\/<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Video Marketing: Marketing to Get Your Practice Back Up<\/strong><\/p>\n\n\n\n<p>Fuel Medical\u2019s Marketing Director, Robin Sanz, discusses five ways to connect with patients through video.<br><a href=\"https:\/\/fuelmedical.com\/video-marketing-marketing-to-get-your-practice-back-up\/\">https:\/\/fuelmedical.com\/video-marketing-marketing-to-get-your-practice-back-up\/<\/a><\/p>\n\n\n\n<p><strong>The Ultimate Guide to Video Marketing<\/strong><\/p>\n\n\n\n<p>A comprehensive guide to various elements of video marketing by Blogspot.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing#video-hosting-platforms\">https:\/\/blog.hubspot.com\/marketing\/video-marketing#video-hosting-platforms<\/a><\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>Bump, Pamela. (2023) \u201cHow Video Consumption is Changing in 2023.\u201d Hubspot. Accessed 29 June 2023. <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-video-consumption-is-changing\">https:\/\/blog.hubspot.com\/marketing\/how-video-consumption-is-changing<\/a><\/p>\n\n\n\n<p>McCormick, Kristen. (2022) \u201c75 Staggering Video Marketing Statistics.\u201d WorldStream. Accessed June 30, 2023. https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics<\/p>\n\n\n\n<p>\u201cVideo Marketing Playbook: Tips and Trends to Create a Video Marketing Strategy in 2023.\u201d (2023). Hubspot. Accessed 29 June 2023. https:\/\/offers.hubspot.com\/video-marketing-2023?hubs_post-cta=anchor&amp;__hstc=20629287.af8dffdb3621795ed604385c05d71efb.1687801689531.1687801689531.1687801689531.1&amp;__hssc=20629287.1.1687801689532&amp;__hsfp=1261619169&amp;hubs_post=blog.hubspot.com%2Fmarketing%2Fvideo-marketing-statistics&amp;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fvideo-marketing-statistics&amp;hubs_signup-cta=cta_button&amp;hsCtaTracking=c952e79e-717e-483d-8caa-262b4be0671f%7Cd444332d-99c3-46b6-ac01-44f626f7fe17<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Producing and sharing videos is increasingly important as you strive to create an exceptional patient experience. The pandemic led to a 215% increase in online media consumption in the U.S., and recent statistics show people spent an average of 17 hours per week watching videos online (Bump, 2023). Videos build trust and can be used&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","header_content":"","schema":"","fname":"","lname":"","credentials":"","position":"","tenure":"","department":"","location":"","apply_url":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[118,117],"tags":[],"article_type":[108],"_links":{"self":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/12036"}],"collection":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/comments?post=12036"}],"version-history":[{"count":14,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/12036\/revisions"}],"predecessor-version":[{"id":12092,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/12036\/revisions\/12092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media\/12043"}],"wp:attachment":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media?parent=12036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/categories?post=12036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/tags?post=12036"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/article_type?post=12036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}