{"id":4117,"date":"2017-12-27T15:58:59","date_gmt":"2017-12-27T23:58:59","guid":{"rendered":"https:\/\/fuelmedical.com\/?p=4117"},"modified":"2017-12-27T15:58:59","modified_gmt":"2017-12-27T23:58:59","slug":"benefits-content-vs-traditional-marketing","status":"publish","type":"post","link":"https:\/\/fuelmedical.com\/benefits-content-vs-traditional-marketing\/","title":{"rendered":"The Benefits of Content vs. Traditional Marketing"},"content":{"rendered":"
Content marketing is a specific marketing approach that focuses on creating and distributing relevant and consistent content throughout a business\u2019 digital properties to attract a new audience and maintain an existing one. Whereas in traditional marketing content may play a role as part of a sales pitch, content plays the primary role in this type of marketing and there may not be a sales pitch at all. This content may include anything from an article you share on your Facebook page to a blog post written by one of your employees.<\/p>\n
Content marketing has proven to be more beneficial to businesses than traditional marketing. Since a sales pitch often takes a back seat to building a collection of relevant or entertaining content, content marketing can take a brand much further into a customer\u2019s journey than a traditional ad. Content marketing focuses primarily on digital properties such as social media or websites, and this can make a huge impact; a 2013 study reported 81 percent of shoppers research businesses, products and services online before ever making a transaction.<\/p>\n
Before you run out and begin sharing content on your digital properties, you should have an agreed upon brand or image you want for your practice. Do you want to be recognized as the premium practice in the community? How about being the kid-friendly practice in town? Whatever brand you want to portray, all of your marketing should contribute to that, including content.<\/p>\n
What is Content Marketing? Content marketing is a specific marketing approach that focuses on creating and distributing relevant and consistent content throughout a business\u2019 digital properties to attract a new audience and maintain an existing one. Whereas in traditional marketing content may play a role as part of a sales pitch, content plays the primary…<\/p>\n","protected":false},"author":1,"featured_media":4118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","header_content":"","schema":"","fname":"","lname":"","credentials":"","position":"","tenure":"","department":"","location":"","apply_url":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[87],"tags":[],"article_type":[12],"_links":{"self":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/4117"}],"collection":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/comments?post=4117"}],"version-history":[{"count":0,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/4117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media\/4118"}],"wp:attachment":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media?parent=4117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/categories?post=4117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/tags?post=4117"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/article_type?post=4117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}