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<\/p>\nSearch engine optimization (SEO) is the process of improving a website\u2019s ability to rank in the organic or unpaid results of search engines\u2014like Google. In fact, 2019 data shows that organic search drives an average of 53.3% of all visitors to websites (BrightEdge.com, 2019). This is more than any other source of traffic; paid search generates 15%, while social media makes up only 5%. <\/p>\n
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SEO is a long-term strategy, and budget constraints can often take longer-term goals off the table. Optimizing a website doesn\u2019t typically lead to quick wins. After SEO, website traffic tends to increase steadily and measurably over time, often taking three to six months before upward trends even begin. <\/p>\n
Google has revealed more than 200 ranking factors that impact where a website will ultimately rank in their organic search results. SEO works to increase the strength of the most important ranking factors. One example is image optimizing. Shrinking image size improves site speeds on desktop and mobile, and consequently, can reduce visitor bounce-rate (how often a visitor clicks into a site then immediately leaves), which is an additional ranking factor.<\/p>\n
Health care practices should allocate part of their monthly marketing budget toward SEO. Although it\u2019s more difficult to track on a day-to-day basis, the long-term impact will be significant. <\/p>\n
While there are several search engines to keep in mind when optimizing websites, Google makes up more than 90% of the search market across all of its products, including YouTube and Google Maps. This is significant and Google has become the gold standard of search engines. <\/p>\n
Google\u2019s latest algorithm updates have become more sophisticated in the way they are using machine learning to serve up search results. These changes are meant to better understand searcher\u2019s intent by focusing on the natural language consumers use when searching. This is especially important for more complex inquiries. <\/p>\n
Hire an expert. While best practices may appear simple at the surface, there is a lot of technical work being done behind the scenes to properly set up a website to ensure optimal search results. <\/p>\n
Fuel Medical has a team of specialists on staff working to improve website performance. Our UX optimizers analyze how a site visitor interacts with a webpage and navigates through the site in order to improve their experience. Web developers build visually modern sites that load quickly, even on older devices or slower connection speeds. SEO optimizers focus on on-site search engine optimization to connect customers in need of services with practices, no matter how those customers search for them. <\/p>\n
While SEO typically refers to on-page optimization, all of these specialties contribute to SEO. Google\u2019s 200+ ranking factors cover every area of the website development process and if the company designing a website doesn\u2019t recognize that, they\u2019ll likely miss critical improvements that can give their client the edge over a competitor. <\/p>\n
When properly done, an SEO strategy should help generate most of the traffic to your practice\u2019s website. It will also yield the greatest return on investment. <\/p>\n
If your website is managed by Fuel Medical, you have a team of search experts ready to assist in elevating your website to the next level. Connect with your Regional or Account Manager to set up a consultation over the phone. <\/p>\n
If your website is not managed by Fuel, we recommend discussing your SEO options with your current provider. <\/p>\n","protected":false},"excerpt":{"rendered":"
Search engine optimization (SEO) is the process of improving a website\u2019s ability to rank in the organic or unpaid results of search engines\u2014like Google. In fact, 2019 data shows that organic search drives an average of 53.3% of all visitors to websites (BrightEdge.com, 2019). This is more than any other source of traffic; paid search…<\/p>\n","protected":false},"author":1,"featured_media":5941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","header_content":"","schema":"","fname":"","lname":"","credentials":"","position":"","tenure":"","department":"","location":"","apply_url":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[85],"tags":[],"article_type":[12],"_links":{"self":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/5940"}],"collection":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/comments?post=5940"}],"version-history":[{"count":0,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/5940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media\/5941"}],"wp:attachment":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media?parent=5940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/categories?post=5940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/tags?post=5940"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/article_type?post=5940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}