{"id":8383,"date":"2021-01-20T10:50:09","date_gmt":"2021-01-20T18:50:09","guid":{"rendered":"https:\/\/fuelmedical.com\/?p=8383"},"modified":"2021-01-20T10:50:11","modified_gmt":"2021-01-20T18:50:11","slug":"are-your-patient-reviews-going-to-the-right-listings","status":"publish","type":"post","link":"https:\/\/fuelmedical.com\/are-your-patient-reviews-going-to-the-right-listings\/","title":{"rendered":"Are Your Patient Reviews Going to The Right Listings?"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Reviews help boost a practice\u2019s reputation and are one of the biggest ranking signals for Google\u2019s MAP Pack. The three business profiles that appear beneath the map in a Google business search aren\u2019t there by chance\u2014they\u2019re there because Google\u2019s algorithm determined they were the best option to meet the searcher\u2019s needs.<\/p>\n\n\n\n

Strengthening your overall practice reviews can help bring in new patients, but you\u2019ll want those reviews listed on your primary Google My Business (GMB) profiles. Let\u2019s look at what can happen when a practice\u2019s business listing and a practitioner\u2019s personal listing compete for the same potential audiology patient.<\/p>\n\n\n\n

Practice vs. Practitioner<\/h2>\n\n\n\n

Reviews help a profile rank for related searches, and the keywords in those reviews matter. A specialty practitioner who receives GMB profile reviews that mention audiology, hearing testing, hearing aids and other terms might display for terms like \u201caudiologist near me\u201d or \u201chearing aids for sale\u201d before the listing for the practice they work at if their personal profile receives more hearing-related reviews.<\/p>\n\n\n\n

Searchers who see that practitioner listing and make a phone call are still being treated by the practice, but what happens if a longtime practitioner with positive individual reviews on their own GMB profile decides to change career paths or no longer works at your clinic?<\/p>\n\n\n\n

Keeping Tabs on Data<\/h2>\n\n\n\n

Randi Gibbons, Reputation Management Specialist at Fuel Medical, says it\u2019s important to remember that the review data your practitioners receive are just that: they\u2019re specific to the practitioner profile and have no bearing on the data related to a practice listing. Dr. Who\u2019s Google My Business profile doesn\u2019t share reviews with Tardis Spacetime Hearing Service\u2019s GMB profile, and vice versa.<\/p>\n\n\n\n

Practice managers need to remember that as soon as a practitioner leaves, those individual reviews go out the door with them.<\/p>\n\n\n\n

\u201cThey cannot be migrated to the practice\u2019s listing,\u201d Gibbons said. \u201cThey will essentially just disappear.\u201d That means all the key terms in reviews that helped their GMB profile rank and brought in new patients for the practice disappear too.<\/p>\n\n\n\n

What\u2019s Best for Your Practice?<\/h3>\n\n\n\n

It\u2019s important to remember the following if you choose a practice-first approach to patient reviews:<\/p>\n\n\n\n

  • Reviews on your GMB practice profile stick around, even after certain practitioners leave or retire.<\/li>
  • You\u2019re more likely to find new patients who are comfortable accepting care from any one of your practitioners if they discover positive patient reviews that mention your entire office.<\/li>
  • Encourage practitioner reviews to help your own staff craft their own successful path, but do not<\/strong> solely rely on them in place of comprehensive practice reviews.<\/li><\/ul>\n\n\n\n

    That\u2019s why Gibbons says it\u2019s important to consider the following when deciding on practice versus practitioner reviews:<\/p>\n\n\n\n

    • How long has the doctor or medical practitioner been with your practice?<\/li>
    • Are they someone who plans on sticking around for at least a couple of years?<\/li>
    • When someone departs, is your practice\u2019s GMB profile ranking in the MAP Pack for their specialty services already, or do they take that ranking and your future patients with them?<\/li><\/ul>\n\n\n\n

      Ultimately, it\u2019s up to you whether to direct review gathering efforts towards individual provider reviews or set things up to be practice-oriented. But remember this: the more positive reviews your practice has, the more likely you are to show up in the MAP Pack and in front of someone who is just discovering your practice for the first time.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Reviews help boost a practice\u2019s reputation and are one of the biggest ranking signals for Google\u2019s MAP Pack. The three business profiles that appear beneath the map in a Google business search aren\u2019t there by chance\u2014they\u2019re there because Google\u2019s algorithm determined they were the best option to meet the searcher\u2019s needs. Strengthening your overall practice…<\/p>\n","protected":false},"author":1,"featured_media":8386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"(360) 210-5658 | Online Reviews affect where your site ranks in Google MAPS. Learn how to get more reviews to boost your Practice listing rankings.","_seopress_robots_index":"","header_content":"","schema":"","fname":"","lname":"","credentials":"","position":"","tenure":"","department":"","location":"","apply_url":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[85],"tags":[],"article_type":[12],"_links":{"self":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/8383"}],"collection":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/comments?post=8383"}],"version-history":[{"count":2,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/8383\/revisions"}],"predecessor-version":[{"id":8388,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/posts\/8383\/revisions\/8388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media\/8386"}],"wp:attachment":[{"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/media?parent=8383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/categories?post=8383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/tags?post=8383"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/fuelmedical.com\/wp-json\/wp\/v2\/article_type?post=8383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}