Before a person walks in your door and becomes a patient, they are a consumer first. The person calling your office is not necessarily calling to book an appointment—they are shopping. And that’s a different kind of conversation. You can generate all the phone calls in the world, but if you can’t convert a consumer into a patient, your marketing dollars will be better spent somewhere else.
Believe it or not, one of the most important elements of an effective marketing strategy is your front office, and most of the time, they are completely overlooked. In this session, you will learn how to start aligning the behavior of your internal staff with your external marketing promotions to maximize your return on the dollars spent.
Jim Fedio, Director of Professional Development