Fuel Medical is a practice management resource company that specializes in growth strategies for ancillary services.

The ancillary services include:

  • Audiology
  • Cosmetic Surgery
  • Allergy
  • Vision
  • Sleep
  • General ENT

Our clients are Ear Nose & Throat Practices,
Audiology Practices, Allergy Clinics, Hospitals and
Universities.

MARKETING

Our marketing department functions as a full-service in-house advertising agency, providing you with custom collateral to create effective campaigns designed to grow your practice and increase sales. We’ll take a look at all facets of your operation and develop a strategic plan to take advantage of the many different marketing channels available, both traditional and digital. An in-depth demographic analysis of your market will ensure we target your desired audience effectively. From logo to branding, our team of marketing specialists will ensure a consistent custom message across the board. Whether you are looking for brochures, posters, direct mail pieces, newsletters or other creative pieces, we’ve got you covered.

  • Ads
  • Inserts
  • Collateral
  • Newsletters
  • Direct Mail
  • Posters
  • EDGE
  • Referrals
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PROFESSIONAL DEVELOPMENT

Once your staff is in place, you’ll want to make sure they remain knowledgeable, motivated and focused. We’ll help you create a comprehensive, customized training platform that will improve your staff’s knowledge and efficiency, and serve as a foundation for future growth. Our Mystery Shopping program highlights positives and raises awareness of areas that might benefit from improvement, and business symposiums are an excellent way for your staff to meet with and learn from industry professionals.

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FINANCE

We can help improve your overall fiscal performance and optimize your chart of accounts by implementing an objective set of decision making criteria we call Key Performance Indicators (KPIs). We rely on a thorough analysis of your performance and operational data to identify areas of strength and opportunities for improvement to create and monitor a growth plan that will drive your practice forward. Our comprehensive annual planning and monitoring tools will ensure your money is being allocated to those areas where it will be most beneficial toward achieving growth. If any changes need to be made, reallocating your resources is quick and simple.

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WEB & MEDIA

Your online presence is a reflection of your identity and the ideal showcase for your practice. Our Web & Media team has the knowledge and experience to help build and grow your web presence. We can create a unique, quality website with custom content and will take care of hosting and management, freeing you up to focus on your patients. In addition, we’ve got a social media package that provides regular and pertinent posts and can assist with SEO, SEM and email services.

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OPERATIONS

We provide an objective and knowledgeable set of eyes to take a look at your processes and procedures and ensure they are as efficient as possible. Our proprietary EDGE™ systems were developed to streamline and simplify processes across the board, whether your practice specializes in allergy, audiology, cosmetics, tinnitus or sleep. You’ll have access to a full selection of forms, counseling tools and marketing collateral for all your business needs. We’ll take care of the behind-the-scenes details that enable a smooth and efficient operation, allowing you to focus on your patients.

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Mergers & Acquisitions

We have the business acumen to assist with acquisitions and mergers. We understand the complex environment of a medical practice and can provide strategic guidance prior to and post transaction. We also offer our clients exclusive access to expansion capital.

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HUMAN RESOURCES

We understand that people are the “face” of your practice, and your most valuable resource. You won’t want to leave hiring decisions to chance. We’ll use our expertise in staffing solutions to help you assemble a team of employees who will help take your practice to the next level. Whether you need assistance in recruiting providers or staff, creating a fair and competitive compensation plan or developing policies and procedures to solidify your infrastructure, we’ve got the knowledge and tools to help.

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CAREER PLACEMENT

Whether you are looking for talented additions to your staff, internships, externships, or placement opportunities when relocating to a new area or expanding your practice, we can assist you.

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HOW WE DO IT

In the initial stage, we discover what you want to accomplish through your practice by finding out how you view your business today, and what you hope to accomplish in the future.




Next, we assess the current performance of your practice and define your business, taking a look at where your business actually stands versus how your employees view the practice.




Finally, we execute a strategic plan to bridge the gap between where your practice stands today and where you want it to be in the future. Once the plan is set in motion to achieve the results you desire, we will continually evolve our strategy to ensure you remain relevant in your market.

CASE STUDY
Private Practice ENT

Seven (7) locations on the East Coast in a major market with 10 providers.
Average over 80 units per month.

Product Mix: Before & After Implementing Fuel EDGE

Pre-Edge

Post-Edge



0%
Insurance
($725-$1,400)
0%
Insurance
($725-$1,400)
0%
Economy
($1,500-$1,800)
0%
Economy
($1,500-$1,800)
0%
Basic
($1,900-$2,200)
0%
Basic
($1,900-$2,200)
0%
Advanced
($2,500-$2,800)
0%
Advanced
($2,500-$2,800)
0%
Premium
($3,000-$3,200)
0%
Premium
($3,000-$3,200)
Total 100%
ASP$1,541
100%
$2,076

CASE STUDY
Private Practice ENT

Four (4) locations on the West Coast in a mid-sized market with 8 providers.
Average of 90-100 units per month.

Product Mix: Before & After Implementing Fuel EDGE

Pre-EDGE Post EDGE
Insurance (<$1,000) 0%
I
0%
I
Economy ($1,200-$1,400) 0%
E
0%
E
Basic ($1,500-$1,800) 0%
B
0%
B
Advanced ($2,200-$2,500) 0%
A
0%
A
Premium ($2,800-$3,300) 0%
P
0%
P
ASP $1,775 $1,903
Mo. Unit Avg 90 103
Avg Margin Per Unit $1,073 $1,194
Estimate Annual Margin $1,152,402 $1,475,784
Annual Margin Improvement $323,382

WHO WE DO IT FOR


Partners in growth

Fuel Medical provides a wide variety of practice management and growth services in Otology/Neurotology, Pediatric Otolaryngology, Head & Neck, Facial Plastic & Reconstructive Surgery, Rhinology, Laryngology, and Allergy. We have the knowledge, expertise and industry connections to grow your practice.


Doctors

ENT PHYSICIANS

We understand the unique challenges facing multi-specialty clinics, and provide the tools needed to increase efficiency, profitability and quality of patient care. Our staff has leveraged their expansive industry knowledge to develop proven techniques and processes for growing your practice. Services are fully customizable and geared toward your unique needs. We are there for you through every step of the process, from planning and implementation to follow-up.



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ALLERGY & SINUS CLINICS

We can help allergy and sinus clinics improve efficiency and increase revenue through proven strategies, such as implementation of our proprietary Allergy EDGE™ series of patient protocols and provider tools. Plus, we have independent partnerships with a number of the industry’s largest and most reputable players, providing you with access to the latest treatment solutions and bringing new opportunities for growth.



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AUDIOLOGY & OTOLOGY

Specialty providers face their own set of challenges when it comes to sustaining growth in a saturated marketplace. We’ll provide you with the tools for success, utilizing Key Performance Indicators (KPIs), our proprietary Audiology EDGE™ system of process improvements, product mix analysis and industry partnerships to help you bring in new patients and maximize revenue. By implementing a lifestyle-based patient care protocol, you’ll position your practice as patient-focused and efficient – the type of branding that can only improve your bottom line.



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COSMETICS & FACIAL PLASTICS

We can help providers who specialize in cosmetics and facial plastics expand awareness of the unique services offered through a variety of marketing strategies. We’ll focus on communicating your total value proposition to new and existing patients to build awareness of your services and position you as a provider of cosmetics and facial plastics.



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HOSPITALS

Hospital-based clinics are often busy with full patient loads yet are still pressured to increase gross revenue and profits. Our team provides business development strategies for over 50 hospital and university-based audiology clinics. Our success in serving those clinics enables us to provide you with proven strategies which we customize for your clinic. We will work with you to streamline your business practices and increase profits while remaining true to your nonprofit mission.

We keep it simple:
To facilitate establishing a good working relationship with you and your hospital, Fuel Medical Group works with you as a team under a simple one-page memo of understanding with no binding agreements, membership fees or purchasing requirements.




SLEEP & SNORING

If your practice is looking to add or expand sleep and snoring services, we can assist by helping you implement a home sleep testing program. This provides you with a convenient, reliable and cost-effective method of conducting sleep testing – a growing specialty that can add value to your business and lead to increased growth and revenue.



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UNIVERSITIES

Main campus audiology clinics have unique challenges caused by expanding training commitments, university pressures to increase revenue, a nonprofit community-patient care focus, and often low community visibility. Our team provides customized business development strategies to help academic audiology clinics streamline their practices and increase profits while improving patient care, student training and community visibility.




Our partners in continuing education.

GET TO KNOW OUR TEAM

Fuel Medical is a group of business professionals who partner with elite multi-specialty physicians to help them maximize their business and become market leaders. Our Mission is to build meaningful relationships with partners who are as passionate about patient care as we are and to provide them with a better quality of life through the implementation of best practices and increased profitability

What truly differentiates Fuel is our ability to execute and implement the changes necessary to get results.



LEADERSHIP

Brendan Ford
Founder

Brendan Ford’s leadership and entrepreneurial experience has resulted in awards for growth and revenue for multiple companies, earning him both regional and national recognition. Ford is a devoted husband and father of two; in his spare time this avid outdoorsman enjoys coaching baseball, restoring classic cars, snowboarding, wakeboarding and surfing.

Shawn Parker
Founder

Shawn Parker’s expertise in strategic planning and marketing has led to success in multiple corporate ventures. He brings years of experience as a top-level executive manager for several major players in the hearing care industry. In his spare time, Parker enjoys boating, camping and spending time with his family.

Brian Taylor
Audiology Clinical Advisor

Dan Quall
Director of Managed Health Services

Don Nielsen
Audiology University Advisor

David Kibec
Director of Ancillary Services


Bryan Grant
Regional Director

David Baker
Regional Director

Jesse Boyer
Regional Director

Nick Candeaux
Regional Director


Stuart Lyon
Director of Marketing

Jeff Green
Creative Director

Kelly O’Keefe
Director of Digital Strategies

Aaron Rabideau
Application Development Manager


Sarah Laughlin
Director of Human Resources

Jim Fedio
Director of Professional Development

Lenore Molina
Controller

Amy Deisenroth
Director of Strategic Partnerships



REGIONAL MANAGEMENT

Bryan Grant
Regional Director


Allyse Bacharach
Marketing Manager

Autumn Villar
Marketing Manager

Candace Snider
Marketing Manager

Jess Fern
Marketing Manager

Matt Swieczkowski
Regional Manager

Sam Morris
Regional Manager

Sarah Wich
Marketing Manager

Steve Foley
Regional Manager

Steve Irwin
Regional Manager

Susan Atchison
Regional Manager

Heather Nash
Marketing Project Manager


Jesse Boyer
Regional Director


Adria Pazour
Regional Manager

Annie Campo
Marketing Manager

Daniel Keller
Regional Manager

Jessy Culp
Regional Manager

Kathleen Anders
Marketing Manager

Logan Grindy
Marketing Coordinator

Megan Lea
Marketing Manager


David Baker
Regional Director


Brian Fahs
Regional Manager

Jess Hester
Regional Manager

Kate O’Bryant
Marketing Manager

Marden Nochez
Regional Manager

Robin Sanz
Marketing Manager

Ted Pfeifer
Marketing Manager

Theo Marais
Marketing Manager

Torgen Alvstad
Regional Manager

William Ranes
Regional Manager

Doug Booth
Marketing Manager


Nick Candeaux
Regional Director


Bill Savage
Regional Manager

David Sweet
Regional Manager

Emily Strahan
Marketing Manager

Morgan Nolta
Marketing Manager

Noelle Maring
Marketing Manager

Sanreka Watley
Regional Manager

Tony Petrosino
Regional Manager




CREATIVE SERVICES

Jeff Green
Creative Director

Tolo Tuitele
Lead Graphic Designer

Jenny McFadden
Lead Graphic Designer Production Coordinator

Mark Petruska
Sr. Content Specialist

Brittany Dawson
Graphic Designer   Photographer

Nate Johnston
Graphic Designer

Blake Gaddis
Graphic Designer

Chris Sanchez
Graphic Designer

Amy Koller
Graphic Designer

Kimberly Espinoza
Content Specialist

Deb Rosenthal
Content Specialist

Hana Whisman
Content Specialist



Technology

David Kibec
Director of Ancillary Services

Kelly O’Keefe
Director of Digital Strategies

Aaron Rabideau
Application Development Manager

Crawford Vining
Web Development Manager

Kyle Charlton
Web Developer

Christian Longe
Web Developer

Jason Vogelsberg
Web Developer

Justin Potts
SEO Specialist

Marco Aspaas
SEO/SEM Specialist

Will Lightning
Systems Architect

Ostin Drais
Full Stack Developer

Jeff Engley
Full Stack Developer

Clem Freeman
Full Stack Developer

Evan Butler
Full Stack Developer

Mike Chastain
Full Stack Developer

Laura Hartwell
Junior PHP Developer

Josiah Bubna
PHP Developer

Maks Kodak
Software Sales Manager

Adam Bailey
Full Stack Developer

Jason Murray
User Interface Designer

Tim Rock
IT Support Specialist

Evan Allen
Business Analyst

Stephen Newkirk
Testing Specialist



OPERATIONS

Stuart Lyon
Director of Marketing

David Kibec
Director of Ancillary Services

Sarah Laughlin
Director of Human Resources

Christi Hamilton
Recruiting Specialist

Leah Rogers
Operations Administrator

Lenore Molina
Controller

Nicole Harris
Marketing Project Assistant

Amy Deisenroth
Director of Strategic Partnerships



WHAT OUR MEMBERS ARE SAYING
ABOUT US.

let us FUEL YOUR FUTURE

CONTACT US

Fuel Medical Group, LLC
314 NE Birch Street
Camas, WA 98607
Phone: 360.210.5658
Email: info@fuelmedical.com

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