Ask Fuel First

Ask Fuel First

We know you’re busy. That’s why every one of our Ask Fuel First short articles and videos are created to motivate you with one new take away you can put into action today.

We’re covering your most asked questions and answering new ones every single week. Fuel your practice for success. Ask Fuel first.

Why You Need to Develop a Strong Brand Standard

Overview

Building a strong brand standard goes beyond a logo. A consistent brand identity fosters trust, attracts patients and even commands premium pricing. In this Ask Fuel First section, you’ll see examples of companies with successful brand strategies and discover three principles to guide your brand development.

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Challenge Yourself With a Growth Mindset

Overview

Some people can be described as go-getters. You know the type—they make things happen even though they face immense challenges. They actively seek feedback and are willing to embrace the unknown because of their desire to achieve their goals. If you want to grow professionally and become a go-getter in the hearing healthcare industry, you must adopt a growth mindset. In this Ask Fuel First section, you’ll learn the difference between growth and fixed mindsets and six steps to master your own professional development.

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Attract New Patients With Google Ads

Overview

Like any business, reaching potential patients is crucial for audiology and ENT practices. Google Ads offers a powerful solution, putting your practice directly in front of people actively searching for hearing health care. Through insightful analysis, you can continuously refine your campaigns to maximize your reach, ensuring every click translates into a new patient appointment.

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Upcoming Innovations from the Consumer Electronics Show

Overview

The Consumer Electronic Show (CES) is the biggest tech event in the world, showcasing innovations in various industries. Fuel Medical sends representatives yearly to scope out new technology that may impact hearing health care. In this section of Ask Fuel First, we discuss everything from the presence of over-the-counter devices to applications of AI in the audio space to innovations within healthcare that may influence audiology and ENT practices in the future. Select the link below to learn more.

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TPAs With William Ranes and Dan Quall

Overview

Audiology and ENT practices must navigate the complex terrain of third-party payers. TPAs, like insurance companies, play a crucial role in financing healthcare services, but their involvement can bring both opportunities and challenges for practices, such as attracting a wider pool of patients but facing stringent regulations and complex billing requirements.

This Ask Fuel First section describes how TPAs came to be, discusses whether you should opt in or opt out of TPA contracts and provides an alternative program in case you’ve decided TPAs aren’t beneficial for your practice.

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Analyze Your Practice’s Operational and Financial Performance With KPIs

Overview

Gauging success is vital in the ENT and audiology industry. KPIs are valuable tools that bring data-driven clarity to that conversation. Imagine gaining insights into patient satisfaction, treatment efficacy, operational efficiency and even staff performance, all with measurable metrics. By implementing KPIs, ENT and audiology practices can transition from “feeling” successful to definitively knowing what areas thrive and where improvements are needed. So, if you’re an ENT or audiology professional seeking to move beyond guesswork and unlock measurable improvements, embrace the power of KPIs.

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Making the Most of Every Patient Phone Call

Overview

Many in the healthcare industry overlook the importance of patient phone calls. They are the lifeblood of every practice as this is often how prospective and new patients make appointments, ask questions and pay their bills. Your front office staff are probably doing a good job answering the phone, but we know they could be doing an exceptional job. By making small changes, your staff can build rapport with patients, making their experience better from the very start.

This Ask Fuel First section examines how patients have evolved into consumers of healthcare, how seven-seconds of intentional effort can make a difference in building connections with patients and how you can use call tracking to coach your staff to become exceptional performers. Select the first article below to get started.

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Understanding how USP 797 Affects Your Practice’s Allergy Department

Overview

On November 1, 2023, requirements for sterile compounding as part of USP 797 became official. Most in the immunology field have known about it for the last year, but not everyone has prepared their practice and staff for compliance. This Ask Fuel First section is dedicated to helping you understand what USP 797 is, how this change affects the allergy department at your practice and how Allergy EDGE™ can help you streamline processes to improve the allergy patient experience while meeting USP 797 requirements. 

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Using LinkedIn’s Company Page for Recruiting: Practical Applications

Overview

LinkedIn is a powerful tool for recruiting qualified candidates, but your company page needs to be informative and engaging to attract the best talent. If you’re not in control of your company page, or it’s outdated, you may be missing out on top candidates.

This Ask Fuel First section discusses how to create a company page. We also discuss why it’s important to take control of a company page if one has already been created for you. Christi Barrett, Fuel Medical’s Recruiting Manager, will introduce how LinkedIn can be beneficial to your recruiting needs, plus she’ll walk you through the steps of creating and claiming a company page in the section’s videos. Select the first article link below to get started.  

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New Approaches to Traditional Marketing

Overview

Fuel Medical sheds light on transformative marketing approaches for Audiology and ENT practices nationwide in the ever-evolving healthcare landscape, where innovation and strategic adaptation are crucial. This Ask Fuel First section explores the promising intersection of concierge medicine and marketing, revealing how this novel healthcare approach opens doors to fresh and tailored marketing opportunities. Moving into the realm of technology-driven advancements, we delve into the world of automation and integration, unveiling how these tools can revolutionize the utilization of databases and prospect mailers. And finally, we offer practical tips to create compelling marketing videos, harnessing the persuasive potential of visual content to effectively engage audiences and amplify the visibility of your practice. 

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The Benefits of Partnering With Fuel Medical Group

Overview

Fuel Medical provides an award-winning array of custom insights, tools and actionable solutions that enhance practice performance and impact patient outcomes for audiology and ENT practices nationwide. Hear what our members have to say about the benefits of working with Fuel Medical in addition to the services that we provide to single and multi-specialty practices. 

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Attracting and Retaining Staff in a Competitive Job Market

Overview

Trying to attract and retain employees is more challenging than ever. The low employment rate means fewer candidates are looking for work, yet more employers are competing for their attention. Using social media to market your open positions and creating personal connections are two ways that will set your practice apart. 

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Essence of Leadership

Overview

Whether intentional or not, leaders influence their teams. By following the two fundamental leadership rules, you can build relationships, bring out strong team performance and improve employee retention and development. 

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Three Approaches for Dealing With OTCs

Overview

OTCs are here, and the best approach to handling an industry change is proactivity. You have options, finding the right one can help align your practice, promote the products you support and help patients understand the medical model of care comes with the biggest benefit to their hearing, professional care and ongoing support.

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Managing Change Through Disruptive Thinking

Overview

The status quo is only beneficial when it’s working in your favor, and whether your business is changing directly or the way your patients expect you to do business is, disruptive thinking can lead to new opportunities and necessary break-throughs.

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How To Stay Competitive Online

Overview

Where you focus your marketing efforts and how you carry them out sends multiple messages. These messages may speak to consumers researching products, get picked up by Google and Bing, or only matter once someone is on your website and ready to schedule. Learn how to do cross-channel marketing that helps Google better understand your practice while making connections with new patients.

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Coaching Through Feedback

Overview

Feedback is a key growth factor for employees, but how it’s delivered and received can mean the difference between engaged self-improvement and defeated self-criticism. Learn how to deliver feedback in a constructive, non-judgmental manner that leaves your colleagues feeling excited about personal growth opportunities and receptive to change.

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Establishing a Thriving Workplace Culture

Overview

The patient experience is important in healthcare as this is one of the main reasons patients return to a practice for care. Before focusing on the patient experience, however, we need to think about those who are essential to providing that experience: our employees. Employees who work in a practice with a positive culture are more purposeful in how they provide patient care. As a leader, it’s your job to lay the foundation of your organization’s thriving culture.

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The Employee Experience Starts with You

Overview

With so much focus on the Great Resignation and employee retention, it’s time to move the conversation toward employee integration. Employees who are fully integrated into an organization feel connected to the organization’s purpose, use critical thinking skills to elevate their performance and make meaningful connections with their colleagues.  

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