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Overview

Whether intentional or not, leaders influence their teams. By following the two fundamental leadership rules, you can build relationships, bring out strong team performance and improve employee retention and development. 

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• Discovering the Essence of Leadership
• It’s Not About You
• It’s All About You

Overview

OTCs are here, and the best approach to handling an industry change is proactivity. You have options, finding the right one can help align your practice, promote the products you support and help patients understand the medical model of care comes with the biggest benefit to their hearing, professional care and ongoing support.

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• The Evolution of Over-the-Counter Hearing Aids
• What is an Over-the-Counter Hearing Aid?
• Being Intentional About the OTC Dilemma

Overview

The status quo is only beneficial when it’s working in your favor, and whether your business is changing directly or the way your patients expect you to do business is, disruptive thinking can lead to new opportunities and necessary break-throughs.

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• Disruptive Thinkers Identify Opportunities
• A SWOT Analysis in Action
• Two Strategies for Connecting Your SWOT Analysis to Realistic Goals
• Managing Change Through Disruptive Thinking

Overview

Where you focus your marketing efforts and how you carry them out sends multiple messages. These messages may speak to consumers researching products, get picked up by Google and Bing, or only matter once someone is on your website and ready to schedule. Learn how to do cross-channel marketing that helps Google better understand your practice while making connections with new patients.

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• Opening New Doors With Digital Marketing
• Put Your Google Reviews to Work
• What Are the Best Practices for Healthcare Website Photography

Overview

Feedback is a key growth factor for employees, but how it’s delivered and received can mean the difference between engaged self-improvement and defeated self-criticism. Learn how to deliver feedback in a constructive, non-judgmental manner that leaves your colleagues feeling excited about personal growth opportunities and receptive to change.

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• Communication is the Cornerstone of Giving Feedback
• The Importance of Constructive Feedback
• The Feedback Planner: A Tool for Modern Leaders
• Handling Feedback Like a Pro

Overview

The patient experience is important in healthcare as this is one of the main reasons patients return to a practice for care. Before focusing on the patient experience, however, we need to think about those who are essential to providing that experience: our employees. Employees who work in a practice with a positive culture are more purposeful in how they provide patient care. As a leader, it’s your job to lay the foundation of your organization’s thriving culture.

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• Five Key Elements of Building a Thriving Workplace Culture
• Connecting Employees to Purpose is More Than Just Fluff
• Engaged Employees Want to Grow: How to Provide the Right Opportunities
• Celebrating Unsung Successes is a Key Part of a Thriving Culture
• The Easiest and Most Impactful Way to Lead: Show Appreciation
• Employees are Rejecting Traditional Leadership: How to Become the Modern Leader

Overview

With so much focus on the Great Resignation and employee retention, it’s time to move the conversation toward employee integration. Employees who are fully integrated into an organization feel connected to the organization’s purpose, use critical thinking skills to elevate their performance and make meaningful connections with their colleagues.  

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• How to Build a Cohesive Team in the Wake of the Great Resignation 
• Connecting the Dots: How Poor Onboarding Contributes to Employee Turnover
• Moving Beyond an Onboarding Checklist to Integrate Employees into Your Organization
• How to Integrate Performance Network Interviews to Increase Staff Engagement 
• Four Reasons why Implementing a Buddy Program will Enhance the Employee Experience