“If you are looking to discover the changes that can shift your practice towards a more positive state with respect to culture, operations and patient growth, then Susan and I are your go-to team for charting that path.”
Lauren Cobb, COPM-C
Education
Bachelor of Science in General Engineering, Harvey Mudd College
I joined Fuel because I wanted to synthesize my previous experiences in business consulting, facilitation, organizational development and marketing into one role. I enjoy the challenge of bringing to life a preferred normal by adopting a new perspective that enables a different set of generative strategies. To that end, I pursued additional training as a coach and, in May 2024, earned my first coaching certification.
In my time at Fuel, I’ve worked in two different territories, which has given me a breadth of experiences on which to draw. I prefer to look at situations holistically. The more pieces and parts of a situation I have in my field of view, the more effectively I contribute to fresh ideas and possible solutions.
I’m most excited about my contributions when a member practice sees the largest share of patient growth arriving through referral sources. If both patients and other providers are referring patients to a member at a sustaining level, that indicates to me that the practice has cultivated a positive culture, offers an excellent experience for patients and is attending appropriately to their operations and billing. That environment offers a lot of benefit to staff and patients alike, with ripple effects for all those families. In addition to all that, when a practice is operating in that way, more patients’ hearing is improved with all the benefits that brings to the quality of life for the patients and those in relationship with them. That whole picture is the kind of contribution for which I’m aiming and which I find deeply satisfying.
Outside of work, I enjoy hiking, knitting and exploring Portland-area restaurants.
Certifications
- Certification in Otolaryngology Practice Management, ASCENT
- Associate Certified Coach, International Coaching Federation
Community Involvement
Volunteer at Camas High School
Favorite Regional Dish In Your Territory
I love hearing member’s take on their favorite BBQ and what makes it unique.
Fun Fact
Unicycles were a popular mode of transportation at my college, so I learned to ride. Since then, I’ve found that unlike riding a bike, unicycling is a perishable skill.
Member Remarks:
- “Lauren Cobb and Susan Atchison are an awesome team! They have helped our team out when in a bind.”
- “Susan Atchinson and Lauren Cobb are who I have worked the most this year with. They are both absolutely amazing! Susan has worked with me through several challenging issues and has really help me with my personal grown. Lauren doesn’t let any project slip through the tracks and replies promptly to all of our needs. I cant forget Evan Allan!! He is always great and has helped us implement new protocols for the safety of our patients this year”
- “Susan Atchison and Lauren Cobb are invaluable to my practice and I highly value both of their inputs. My practice has improved significantly because of these two exceptional women!”
- “Susan Atchison – she is the absolute best and so is Lauren Cobb!!”
- “Lauren Cobb has provided proactive support for us. She and Susan Atchison are an awesome team!”
- “Lauren Cobb has been responsive to our needs and provides wise counsel. Susan Atchison provides us with excellent insight when examining our questions and concerns. They make a wonderful team!”