Assessing Needs
Strategic planning is an essential part of any successful business, as a Fuel partner, you’re well supported from development to execution with the tools, resources and expertise needed to create a strategic plan.
According to the Administrator Support Community for ENT (ASCENT), only 31% of ENT practices said they had mapped out a plan, and of those, only a handful followed through with implementing them.
To start the process, we’ll first work with you to establish top-level goals and figure out your budget.
Common Considerations:
- Do you want to grow your patient flow or maintain it?
- What service lines or locations need more support or traffic?
- Are there any major events coming up this year?
- What are your budget and funding sources?
Common Top-Level Goals:
- Adding an ancillary service line
- Increasing reoccurring revenue
- Marketing a specific service
- Hiring an additional specialist
- Improving employee relations
Fuel’s experienced regional and account managers understand how to help you narrow in on opportunities to accomplish goals across different areas of your business. Because we offer holistic services that cover marketing, staff and operations – we work to address your goals in the same way—providing solutions that cross different aspects of your business.
A good example of this is our Front Office Staff training, which can fill in knowledge gaps, address operational bottlenecks, and improve patient relations all at once.
Marketing Strategy Plans
Our Accounts Team is trained to use different planning tools that best match the individual needs and workflow of our customers.
A strong strategic plan that is deliberate in its approach, yet willing to adapt to the continually changing landscape of its industry provides the base from which a practice can exceed its goals.
Theo Marais,
Marketing Director
Strategic Planning Takes Into Consideration:
- Cost calculations
- Monthly actions and goals
- Action descriptions
- Deliverable deadlines
- Marketing pathways
- Return on Investment (ROI)
Our members have seen the success of strategic planning with Fuel. Dr. Abbye Callender’s experience is a great recount of the dynamic benefits that can occur:
Fuel takes all the guesswork out of strategic planning. Every year, they create a quarterly marketing plan for our practice that keeps our university budget in mind. They work diligently to keep everything on a schedule, minimizing our stress, which allows us to focus on our students and our patients.
They meet with me personally to discuss our clinic’s top 3 goals for that year and set objectives on how we can achieve our goals. It’s seamless and effective. I highly recommend their services. Fuel is wonderful.
Abbye M. Callender, Au.D.
Clinic Director & Staff Audiologist – Pacific EarClinic | School of Audiology,
Delivering Results
Delivering results is a team effort. Our regional teams use a variety of different strategies to convey progress updates, industry changes and status reports.
Reporting Your Way
Data is an objective tool that allows you to manage and communicate your practice operations. Reporting can occur through a variety of tools. Fuel’s proprietary Member Portal is a central hub for information and it’s available 24/7.
Member Portal Benefits:
- Purchasing Activity with Key Vendors
- Audiology Key Performance Indicators (KPIs)
- National Benchmarking Data
- Fuel Promo Funds Info
- Project Tracker
- Meeting Agendas
- Fuel Utilization Data
Our marketing teams provide service-based reports that make it easy to understand major ad metrics like cost-per-lead and click rates. Website and SEO reports focus more heavily on major conversion metrics like phone calls and form fills and overall traffic growth to your website.
Your Schedule Your Time
Practice managers are busy, and when they’re also practitioners it can become even more difficult to juggle patients and management—that’s why our regional teams work around your schedule.
We work with you to learn how you prefer your meetings and take the necessary steps to make sure they’re productive and provide you with the information you need.
- Recurring business meetings on your schedule
- Pre-built agendas tailored to your needs
- Provisionary documentation and reporting
- Updates on industry changes
- Internal specialists as needed
Your team extends beyond your initial point of contact, and regional teams work closely with specialists in marketing, development and HR to bring you customized solutions that ensure the most efficient and effective workflow and maximize your patient experience.