Website Creation/Management
A well-functioning website builds credibility and trust between you and your patients. At Fuel, we operate entirely in-house from design to development to content.
- 100% mobile-friendly with app-style navigation
- ADA-compliant design to serve the needs of every patient
- Consciously and expertly-written content to build trust between site visitors and practice
- Securely hosted, private servers with 24/7 monitoring ensure site safety
With a full team behind every web build, including a project manager, account manager and developer, we involve you in every step of the web design to make the best product to suit your needs.
Katie Fennelly
Digital Project Manager
We Partner With You:
We create websites to match your practice’s needs. Our websites are customized to integrate your brand in a modern, cohesive way. We work with you during the design phase and include multiple approval steps throughout the process in order to effectively implement your vision.
Websites Built for the Patient Journey:
Specializing in ENT, audiology and allergy websites allows us to understand the patient journey and optimize the user experience towards it.
Content That Matches Patient Needs:
Our knowledge of the ENT, audiology and allergy world allows us to create content that encourages patient trust and prompts action.
Social Ads
Nearly 70% of adults in the United States use at least one online social network. Incorporating social ads is one of the best ways to reach potential patients.
- Builds brand authority
- Reaches your target audience
- Reaches new patients at the top of the marketing funnel
- Spreads awareness about your services
It takes an average of seven to 13 touch points before an individual will trust a brand enough to make a purchase. With the goal of new patient acquisition, Fuel’s social ads are a cost-effective way to familiarize potential new patients with your brand. Through eye-catching video and image assets, Fuel social ads will help foster a trusting connection between your practice and potential new patients.
Use Cases
- Increase brand authority in competitive markets
- As an assistive touchpoint to support traditional marketing campaigns
- Create brand awareness for new practices or locations
- Increase awareness of new or under-utilized services
Fuel run social ads had a 200% higher click-through-rate than the national industry average.
Reaching Patients Together
Facebook ads work best as touchpoints to reinforce your message and as a tool to build awareness of your brand and services in your market. They allow us to extend the reach of your message to a wider audience, and engage your community.
Google Ads
By putting your ads in front of the people who need to see them, Google Ads provide a completely customizable and highly targeted approach to advertising with immediate results.
What Can Google Ads Do for You?
- Unmatched Reach: Google Ads can help your practice gain exposure in hyper-competitive searches faster and more reliably than organic efforts. Even if your practice has a strong organic presence, ads are often displayed before organic results, giving you more visibility among potential patients.
- Hyper-Specificity: Google Ads lets you target your ideal patients by keywords, location and more, so you can ensure your ads are reaching the right people.
- Quantifiable ROI: With Google Ads, you get measurable results. Track clicks, conversions and calls to illustrate your ad campaign’s direct impact on your bottom line.
How Fuel Helps:
- HIPAA and Google-compliant ads
- In-house ad creation
- Customized landing page to maximize ad conversions
- Call tracking and lead quality monitoring
- Monthly reporting on SEM leads and spending
- Provide general service and specialized campaigns
Data-Driven Results:
With Google Ads you can monitor the entire journey from impression to appointment. We help you monitor the ways users interact with your ads, the actions they take on your website and the quality of calls coming from your ads.
We also monitor for existing patients and optimize our campaigns to focus on new patients. By analyzing the progress of our ads, we can make adjustments to ensure the best return for your budget.
SEO
Google strives to provide its searchers with the most relevant and current information available. By tuning your website with Search Engine Optimization (SEO), you increase its visibility on Google, lending your practice authority in the searcher’s eyes.
Fuel works exclusively in the audiology, ENT and allergy space, allowing us to monitor nationwide trends and implement SEO best practices across all our sites.
How Fuel Helps:
We strive to improve the visibility and authority of your site by:
- Creating fast loading sites on desktop and mobile to meet Google’s SEO speed requirements
- Ensuring our websites are technically optimized to enhance Google’s understanding of your sub-specialties
- Writing keyword-optimized and fresh content on all new web builds
- Offering ongoing content packages designed to increase knowledge and visibility of specific services
- Performing regular site audits to locate web issues that have the potential to hurt search engine rankings
Measured Results:
We use a series of auditing tools to make informed recommendations that progress member goals. If it doesn’t progress your goals, we won’t recommend it.
Targeted Packages:
Our packages target the most important aspects of local optimization first to help you stay at the top of searches in your area.
You Maintain Control:
You maintain ownership over your GBP profile and website content, allowing you to control how it is used.
Higher visibility: By employing SEO tactics for improving your organic search traffic, we can help put your practice in front of the people who need it.
Review Management
84% of consumers trust reviews as much as personal recommendations. Not only do consumers rely on reviews, but Google uses them to determine your place in their local MAP pack ranking.
Reviews are one of the top three strongest Google MAP pack ranking signals. We provide active monitoring of Google Business and Facebook profiles to help you stay up-to-date on your reviews. We optimize your GB listings to include the most important ranking signals to get your business in front of potential and existing patients.
How Fuel Helps:
At Fuel, we embed a review widget on your website that directs new customers to positive practice reviews and encourages them to leave their own glowing review on your social channel profiles.
In addition to cultivating positive reviews, our widget encourages patients to send negative reviews directly to your practice. This gives you the opportunity to address their concerns at an individual level before the review reaches a public audience.
GBP Management
According to BrightLocal’s 2023 survey, 98% of customers read online reviews when browsing for local businesses. Building a strong Google Business Profile (GBP) helps put your glowing reviews in front of your local patient pool.
Fuel’s marketing team can help you verify your GBP listings with Google and establish, manage and optimize your GBP profile to ensure searchers get the information they need about your practice.
We regularly monitor GBP listings and help facilitate corrects when needed. While we’re always here to help, you maintain control of your GBP listing.
Better rankings and increased visibility:
By tracking locally relevant search terms and managing reviews, we can increase your overall ranking scores to put your business at the forefront of the customer experience.
98% of customers read online reviews when browsing for local businesses.
Optimized Profiles:
We provide assistance claiming and creating your GBP profile. We optimize profiles to create the best opportunity to display the widest range of service terms. Our team is always on hand to quickly review and proposed GBP changes and provide experience-backed guidance and outcome possibilities before they are executed.
Video
Videos help grow brand awareness, educate customers about your product in an in-depth and entertaining way and establish your business as an authority in the field. Wherever you choose to place them, our video ads are an excellent marketing tool for bringing in new customers.
Print Marketing/Advertising
Fuel combines our expertise in digital marketing with print advertising to improve patient retention and encourage new patient acquisition through:
- Direct mail campaigns
- Billboards
- Brochures
- Newsletters
- Posters
- Physician referral
Designed for Your Brand:
We work within brand standards to make sure that every marketing campaign matches your desired tone and messaging guidelines.
Cost Efficient:
We build relationships with vendors to help reduce production costs through maximized discounts to help you get the best return for your dollar.
Original Materials:
All of our print materials are individually crafted by our in-house designers. We don’t outsource any designs, allowing you to use all our original work in future campaigns.