To Existing Patients

Email Marketing

Email marketing one of the easiest ways to reach patients directly. Our custom-designed emails positively impact a patient’s impression of your practice by keeping your practice top of mind, promoting your services and educating your patients.

See the results:

Litmus.com, 2020

Use Cases:                                

1. Practice news and community building
2. Patient education
3. Cross-promote your services
4. Patient engagement and retention
5. Patient recall and upgrade events

How Fuel Helps:

Customize with Fuel: Your newsletter should reflect your practice. That’s why we individually customize each newsletter and write toward best-practice topics or requested topics. You can choose the level of involvement that works for you.

Data-backed results: Email marketing allows us to track and provide ongoing progress reports. You get to see the open rates and click-through for your newsletters. We use all of our data to adjust best practices, ensuring you get the best open rates and click-throughs that modern UX design has to offer.

Database Mail

• Physical medium aids in brand recall
• Higher open rates than email marketing
• Older top consumer demographics
• Less competitive than digital advertising
• Direct mail recipients spend more on average

Physical mailers are one of the best ways to reach customers who do not engage with the Internet on a regular basis. Because they stand alone, we can apply a different set of design principles to make your mailer really stand out. The right design and copy can turn your mailer into a valuable and memorable touchpoint, helping to firmly cement your brand in the eyes of the consumer.

dataxleusa.com, 20 Direct Mail Statistics to Know for Your Next Marketing Campaign

Use Cases

1. Customer acquisition campaigns
2. Loyalty and retention programs
3. Awareness campaigns
4. Survey and feedback requests
5. Event invitations

Design with a difference:

We may know best practices, but you know your practice and your audience.

Working with you to create mailers that meet your brand standards and practice doesn’t mean you have to be more hands-on than you’d like; our team uses your input surrounding tone and messaging to create something impactful and uniquely yours.

• Applying UX principles that help guide customers to the areas you want them to read the most through design and color theory is what our team does best.
• Start to finish design, printing and mailing. We do everything in-house so you only have to work with one point of contact throughout the entire process.
• Discounted services through our verified vendors on the production of any mailing materials including trifolds, cards, [expanded list].

Social Media Management

• Provides direct engagement with patients
• Humanize a practice with staff-focused updates
• Provides analytic insight

In addition to making your practice more visible online, social media profiles give a face to a service, creating lasting touchpoints for continued patient retention. Social sites are where your members engage with the things they love, be it people, products, or brands. By engaging through social media, you open new doors into your practice and make them sharable.

satista.com, 2022

Use Cases

1. Patient education
2. Cross promoting your services
3. Staff updates and highlights
4. Community partnerships
5. New product announcements
6. Emergency messaging

Multiply your messaging:

Consistency across properties helps people remember your brand faster and associate it with the ideals you and your practice value most.

• Consistently reach Facebook users using a mix of practice updates, educational infographics, and ancillary service information.
• Manually monitored release calendars follow a time-of-day best practice, so posts have the greatest opportunity to reach active users.
• Our social media specialists can optimize provided information so your personalized posts are as shareable and actionable as possible.