Posters
Along with visually communicating information to patients, branded posters can maximize the use of the time they spend in the waiting and treatment rooms. A 2022 study revealed that 97% of patients spent time an average of 13.8 minutes in medical waiting rooms. Make the best use of this time by engaging patients with information about your services and brand.
Fuel handles poster design, printing and shipping.
Use Cases
Posters can highlight:
- Available services
- Health screenings
- Symptoms that may need attention
- Seasonal healthcare reminders
- Wellness tips and inspiration
- Information for employees and staff
“A constant challenge in the hearing industry is the amount of time a patient waits before seeking and accepting treatment for their hearing loss. Print marketing remains one of the most powerful ways to get in front of people who need your services but aren’t actively seeking them yet—a key tool in motivating them to take that next step.”
Robin Sanz,
Marketing Director
Unengaged patients are three times as likely to have unaddressed medical needs. Fuel helps practices optimize the time they have with patients, from first contact to follow-up care.
Digital Display
Engage patients with dynamic Mediplay slides. These slideshows can be on a TV or tablet and help turn the waiting room into a productive experience rather than a time of impatience.
Our team will write and design slides and can help set them up in the office.
Use Cases
- Share information about conditions and treatments
- Display wait time lengths in real-time
- Highlight patient testimonials and recovery stories
- Introduce new staff members
- Share upcoming events
- Announcing changes in office policies, hours or contact information
Ancillary Service Awareness
A patient can’t seek treatment they don’t know you offer. We work with you to highlight your ancillary services to help patients get the most out of their time in your office. These awareness materials help waiting patients remain engaged with the services you offer that can treat their unmet medical needs.
At Fuel, we’ll work with your team to create:
- Multispecialty screeners
- Brochures
- Physician referral letters
Use Cases
- Highlight services offered by your practice
- Identify patients who would benefit from additional care
- Streamline your practice’s referral process
Branded Collateral
Consistent messaging is an essential part of practice branding. Branded materials visually support your tone and voice to build patient’s trust and confidence in your practice. To align your brand across the media you use in and out of practice, our team can create:
- Intake Forms
- Business cards
- Letterhead
- Appointment reminder cards
- Provider rack cards
- Online review cards (QR code)
It takes 7-13 touch points for the average individual to trust a brand enough to make a purchase. Successful brands know this and utilize a wide variety of pathways to reach potential new patients, direct mail, in-office pamphlets, signage, and more.
Use Cases
- Send welcome letters, appointment reminders and newsletters to patients
- Correspond with other medical professionals
- Create referral letters for patients
- Increase brand awareness
Patient Journey Mapping
Patient journey mapping is a strategic process that creates a comprehensive storyline of a patient’s experience with a healthcare practice, from initial awareness through follow-up care. Tracking a patient’s emotional shifts and levels of engagement during each stage of their care journey helps providers understand the needs, preferences and challenges that arise at each touchpoint.
Each stage provides an opportunity for an emotional touchpoint, and our team at Fuel will help you make the most of these opportunities.
Engage patients early in the health care journey to identify values and recognize that patient engagement does not begin and end with a single encounter.
Jim Fedio,
Director of Professional Development
Every practice has its own variation of the patient journey, and we want to understand yours. To best achieve this, our professional development team will visit your locations, meet your staff and chart your individual patient flow and practice process.
Evaluating your unique patient map will allow us to understand a patient’s actions, thoughts and emotions through the continuum of care, and how surrounding touchpoints have directed those decisions.
Staff Training
A patient’s experience is only as good as the team that delivers it. Training and development improve employee performance and show your team they are worth the investment.
Fuel works with practices to create customized curriculums for their needs. To create an action plan, we’ll use group and individual conversations, surveys and exercises.
Use Cases
- Incorporate patient engagement techniques
- Enhance communication strategies
- Improve sales strategies
The results of staff training aren’t abstract—they’re quantifiable. Big-data analytics serve as our tool to track skill growth, comparing financial metrics and patient revenue cycles before and after our programs take effect.