Social Media Management Made Easy
In addition to making your practice more visible online, social media profiles give a face to a service, creating lasting touchpoints for continued patient retention and proving your value. Social sites are where your members engage with the things they love, be it people, products, or brand. By engaging through social media, you open new doors into your practice and make them sharable.
Your business’ social media pages remain an important line of communication with patients, potential patients, and your community, whether your physical practice has reopened or not.
“With billions of daily users, there is no better place to connect with potential healthcare consumers and their influencers than social media platforms. From unpaid posts to targeted advertising, social media allows businesses to virtually engage with their audiences beyond the means of traditional media to instill greater brand awareness and loyalty.”Kimberly EspinozaDigital Marketing Specialist
Take Control of Your Social Presence Before Someone Else Does
For new patients, your social page might be the first interaction they have with your business. Do you have access to it? Do you know who does and what they’re posting? Are those posts maintaining HIPAA compliance? Knowing the answers to those questions can be the difference between a PR opportunity and a PR nightmare.
Our social media packages begin with account creation and setup for major social sites you don’t have, and a complete audit for the sites you do. Take control of your online branding and messaging, Fuel Medical Group can help.
A Consistent Social Presence That’s On Brand
The most difficult part about social media is that a business page doesn’t just need consistent activity to remain relevant in a platform’s rankings; it needs consistent messaging to resonate with your current and prospective patients. Just how much of an impact does brand cohesion have on your bottom line?
Fuel Medical Group’s social media specialist is adept at unifying a medical practice’s social media profile branding with its website, physical office and marketing materials.
“Presenting a brand consistently across all platforms can increase revenue by up to 23%.”Source: Forbes
Consistency across properties helps people remember your brand faster and associate it with the ideals you and your practice value most.
Make Your Message Heard on The World’s Largest Communication Platform
Communicating through social media is one of the best ways to reach socially engaged patients and users online.
By using different social channels, you help to maintain your brand’s consistency while reaching different patient demographics on each. Just 18% of Facebook users are under the age of 24, while that same age accounts for 35.3% of Twitter users.
We curate and craft impactful sharable content and post unique regular and seasonal posts for your social media profiles that speak to different audiences and patient profiles. At least one post a week (that’s just four per month) is recommended but our social media packages can be further customized to accommodate any practice’s social goals.
“When we post weekly articles, the pages increase reach, engagements and even some new likes. Facebook focuses on consistent and engaging activity to deliver to people’s feeds. The content will go to the followers, then any friends of followers the algorithm thinks will be interested. Sporadically the algorithm will share content with a totally unrelated user they think will be interested.”Kimberly EspinozaDigital Marketing Specialist
How Does Your Marketing Company Help Your Business to Compete?
With social media business pages now serving as virtual storefronts second only to websites, your practice’s social pages should be a cornerstone of your communication and marketing strategies. Our social media services help your practice build brand awareness, communicate authentically, and advertise to patients, potential patients, their influencers and your local community.
Contact Fuel Medical Group today to see how customized, curated, and branded social media services can help further grow your business today.