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Video Production
Build Trust and Engage Patients with Video Video is one of the most impactful ways to highlight your practice’s excellence, showcase the patient experience, and build trust with prospective patients. Whether it’s an introduction to your practice, a powerful patient testimonial, or a compelling promotional commercial, video allows you to visually communicate the quality of…
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Tyler Zdenek, SEO and Content Manager
Tell us a little bit about yourself (i.e., professional background, hobbies, interests, etc.). I’ve been in search engine optimization for over 10 years—moving from a content background into technical SEO about six years back—and have been Fuel’s SEO and Content Manager for the last five. I love making things, so music, cooking and crafts are…
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Demystifying Modifier 25
Billers and coders for ENT practices nationwide consider Modifier 25 a blessing or a curse. On one hand, it is conveniently used to bill for separate evaluation and management services performed on the same day as a procedure. On the other hand, it is confusing and can cause denials if not used correctly. Michelle Netoskie,…
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Four Keys To Accomplishing Your Goals
You may be preparing to set professional goals for the upcoming year. While this is a great way to enter a new year, I try to challenge people to see goals in a larger context that follows what author Sean Covey calls The 4 Disciplines of Execution. Goals left to themselves do not tend to lead…
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Start the New Year with Goals You Can Stick To
If you’re considering what your next New Year’s resolution should be, one potential area to focus on is your career. Establishing goals is essential for success, but doing so may feel overwhelming initially. One way to make this feel more manageable is to remember the differences between a goal and an action plan. While a…
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Mariah Hawks, Allergy Software Specialist Assistant
Tell us a little bit about yourself (i.e., professional background, hobbies, interests, etc.). I enjoy the outdoors—the Pacific Northwest has so many beautiful spots for enjoying nature! When the weather is nice, I like to paddle board. How do you help support members? I help support members on the allergy side by printing and mailing…
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Understanding Patient Populations: Matching the Provider to the Patient’s Needs
The previous article in this series, “Grasping AI,” discussed the basics of artificial intelligence (AI) and introduced you to GenAI. That article explained several ways AI can enhance HHC. Here, we focus on HHC delivery and present promising alternatives to using the time of expert humans, such as audiologists and otologists. We also explain how…
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Kristi Ellis
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Marketing in the Era of Third-Party Insurance
The rise of third-party administrators (TPA) is a stressor for many audiology and ENT practices, with good reason. Third-party insurance is the fastest-growing channel for hearing aid sales, increasing the estimated market share from 15% in 2018 to approximately 25% in 2024. Over the same period, average reimbursement rates through TPAs have been declining. This trend…
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Tara Sipples, Digital Content Specialist
Tell us a little bit about yourself (i.e., professional background, hobbies, interests, etc.). Prior to joining Fuel, I spent 10 years with Target Corporation as a store director, managing teams and operations. I ran stores in Missouri, Washington and Oregon before leaving to pursue a career transition full-time. I received my bachelor’s in communication from…
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